You type a model name into a search box and these are the results you get:Ģ. Put yourself in the site visitor’s shoes. Why are rich snippets important for your site? Everything else you might see on Google’s result page is a SERP feature, including featured results, ads, knowledge panels (Wikipedia pages on the right of your screen) and more. There is also a similar category called SERP features. Rich snippets can be categorized as rich results. “Rich results” is a broader term and represents any type of “enriched” search result snippet. Unless you are an expert, it’s hard to tell the difference between these terms.Įven professionals mix up these terms, since all these concepts are fairly new and under constant development and modification. Are “rich snippets” and “rich results” the same thing?Īlthough these two terms are connected, they are not the same thing. If your page contains a product review, a rich snippet may show the writer’s name and a rating. Not only is this more attention-grabbing, but it will result in a higher organic CTR (click-through rate). Once you as a webmaster decide to carefully fill the structured data, your pages might show more than just these three things.įor example, if you have just published a recipe, a search result might show additional information such as preparation time, calories and perhaps an image of the recipe. Snippets, or normal snippets, are the combination of these three things. If rich snippets didn’t exist, that would be all the information you would see. Meta description (a short text description of a page’s content).What information do you usually get from Google’s search results? The answer is: To gain a better practical understanding of rich snippets, let’s compare them with normal snippets. This shows the huge benefit for webmasters-if you are using the rich snippets correctly, they may attract more visits to your site compared to competitors. This is because rich snippets catch the user’s attention and increase the click-through-rate. Rich snippets commonly appear with pages containing recipes, reviews, products, Q&As, people and music.įor a search engine visitor, the goal of rich snippets is to help the user quickly determine if the page is worth visiting or not. This information is taken from the structured data written inside the HTML. Rich snippets are normal Google search engine results that have been “enriched” with additional information that is prominently visible, such as rating stars, links, images and prices. Let’s get started! What are rich snippets? We’ll point out the most common mistakes people make when dealing with rich snippets. You’ll find out what rich snippets are, how they affect your site, how you can benefit from them and how to properly configure and test them. In this comprehensive guide to rich snippets, we’ll cover everything from A to Z.
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